There are many great perks of running your own business. It allows you to be more free and satisfy no one’s vision but your own. Work, in this way, can be a path both to self discovery and a way of making sense of things that are bigger than ourselves. But this path isn’t for the faint hearted. We’ve talked to several prolific mortgage brokers who gave their wise words on how to get started in this industry. And here are the results:
- Be prepared to bear long hours
- The only way is to keep learning
- Be prepared to support yourself in the first few months
Yes, one of the biggest struggles is getting leads, especially in the first few months when you’re just starting out. In the world we live in, standing out and differentiating your brand is not easy. Thankfully, you have better chances of convincing them you are the one they need by prioritising client engagement and increasing your visibility. Here are some of our top marketing tips for propelling your mortgage broking business forward:
Use the Power of Testimonials and Referrals
Today, people are more likely to purchase a product or service if others around them – even total strangers – agree that it’s a good decision. Statistics show that 94% of online shoppers would avoid visiting a business due to negative reviews. This highlights our point: Every contact with your brand leaves an impression. You have to deal with many customers in a week but the customer only has to deal with you once. Make sure every single touch point with your brand is as pleasant and positive as possible as this would lead to positive testimonials and reviews.
The power of word of mouth will give you a competitive advantage and increase the odds of getting a steady stream of new leads and clients. Reap this benefit by encouraging your clients to write about their experience with you on your website, LinkedIn account, or Facebook page.
Build a Strong Social Media Presence
A strong social media presence sets you apart from the competition. While coming up with engaging social media content can be tedious, it can require less work and time than writing lengthy articles and blog posts. This is because social media posts tend to be short and can be scheduled ahead of time. This allows you to squeeze in some time to engage with potential clients in the middle of your busy schedule.
Let’s talk examples: There are many finance influencers on social media these days who are simply just being honest and sharing what it was like for them to go through things like investing for the first time and buying a home for the first time. One of the most successful ‘finfluencers’ is Victoria Devine – founder and host of ‘She’s on the Money’ an online community and podcast that empowers women with the tools and confidence they need to change their financial situations.
Just like any marketing strategy, social media requires consistency. You are more likely to raise your brand awareness and leave a lasting impression if you constantly show up on your target audience’s feeds with valuable content.
Incorporate SEO into Your Strategy
Part of getting more clients is making sure more prospects always see your engaging blog posts and social media content. This is where SEO comes in. This strategy boosts your search engine ranking to increase the chances of your content getting seen.SEO involves incorporating the right keywords into your content. You want to use the keywords that your ideal customers are typing into the most common search engine such as Google.
Keywords Everywhere is a useful Chrome extension that shows you these keywords. Here are just a few examples: “buy a house in Melbourne”, “mortgage broker near me”, “pick the right home loan”.
More importantly, you need to choose one thing that you’re really good at and focus on it. Find your single biggest strength and focus on developing content around it so you have the most keywords under that one big umbrella. Google will notice that you are the expert in this area and will direct traffic to your website because that’s the way Google works – giving users the most accurate search results to high-quality sites. By focusing your time and effort on one particular product or service, you increase the quality of your work, you stand out, you get noticed and you attract more clients, which ultimately lets you grow in the future and expand. Go deep, not wide.
Make Use of Remarketing
Remarketing means tapping target audiences you haven’t managed to convert. This strategy targets already engaged audiences who had visited your website before but left right away without responding to your call to action. It’s about bringing them back to convert.
For example: Custom audiences on Facebook can be your top remarketing strategy. Inside Facebook Business Manager, you can create a custom audience and select ‘website traffic’ as your marketing goal. Then create an ad that tells them more about your service and shows them how they can benefit from it.
Utilise Technology
Besides the traditional marketing methods that would require effort, time and money on your end, what if you have a lead management platform that takes care of marketing for you. Lucky for us, Effi is the first and only lead management platform that is redefining the traditional CRM system, helping you scale up by connecting you directly to the lead source to purchase high-quality lead appointments.
The platform itself is easy to maneuver for both you and your customers. Effi gives us all a helping hand by automating tasks, giving important follow-up reminders and guiding customers through a seamless application process. Ultimately, the platform helps you get the leads AND convert them at the same time.
Conclusion
Hopefully now that you are equipped with some basic knowledge on how to generate leads, you might want to use these effective strategies to further expand your business or simply sign up to Effi. Effi puts all you need in one accessible space and there will be no need for an expensive marketing agency. Request a 14-day free trial today!