One of the most crucial aspects of working as a mortgage broker is generating leads. It’s a highly competitive industry, and many lenders don’t know who to trust. Moreover, home buyers are often also lost in the mortgage-lending process, making it incredibly difficult for brokers to find any willing leads. In a sea of competitors, how can you attract buyers into enlisting your help?
The answer is right in front of you—technology and the internet. Digital marketing, social media, and other platforms are a necessity if you want to get ahead as a broker in the modern age, and here’s a handy guide on how you can generate more leads in 2021:
1 – Build a Social Media Presence
Facebook, Twitter, Instagram, LinkedIn, and Reddit—in 2021, who doesn’t use these platforms? You likely already have an account in at least one of these sites and apps, so make sure to use it as leverage. It’s crucial to build a presence and promote yourself on social media because this allows you to have an organic (unpaid) following. Everyone’s using it, so you’ll likely have a broad reach once you set up an account and post content.
Facebook is a social media giant that almost everyone uses, and its user-friendly interface allows you to share content, news, and even special offers with ease. Creating a Facebook page also establishes your legitimacy and trustworthiness as a lending institution. It gives prospective customers a chance to see all your contact information, services, and other things they need to know about your institution. They can also leave reviews, which you can use to improve your services further.
LinkedIn is another excellent platform that you can use to advertise yourself and your services. Although not everyone uses it, it’s a valuable avenue for professionals to interact with each other. It’s a great place to build a network and find prospective business partners.
2 – Optimise Your Website
Like managing a social media account, running a business website is one of the best ways to establish your legitimacy as a lending institution. It’s more personalised than just having a social media page, and it leaves a more impactful impression on your potential clients. However, it also entails a more significant risk if you don’t give focus to its design.
A poorly designed website affects your business’s credibility. If your potential clients have a poor experience viewing and navigating your site, they’ll likely leave and look for a competitor. With that, you’ll need to ensure that your site is optimised and contains valuable content.
3 – Make Use of Google My Business
Google My Business is a valuable platform for building local search engine optimisation (SEO). This means that when people in your area search for specific services, your business will likely appear on the front page of the search engine, such as Google. Local SEO is crucial for mortgage brokers.
Listing your company in Google My Business allows potential clients in your area to find you when they search for mortgage services on Google. They’ll also be able to view important information about you, such as your contact details, operating hours, service offerings, and other content you want to add. To better use this platform, you can also ask past clients to put in a review on your Google My Business page. If your ratings are great, more people can find you and seek out your services.
Maximise Your Mortgage Leads
Mortgage brokers often have a hard time generating leads, especially because competition is even tougher nowadays. However, technology and the internet are at their side. Creating a social media presence, optimising your business website, and registering your company on Google My Business are some of the best ways to advertise yourself and generate more leads.
If you want to give your business an even bigger competitive advantage, consider investing in software specialising in managing your customer relationships and getting you more leads. Effi is a leading mortgage broker CRM system in Australia, using AI to transform your sales experience. We’re dedicated to helping you grow your business—get in touch with us today!