How to Discover Free Mortgage Leads Effectively — A Guide

As a mortgage broker, your main goal is to convince potential clients they require your services, whether it’s connecting them to a reliable moneylender or needing a mortgage advisor. However, acquiring mortgage leads takes time, especially if you’re new to the industry.

You can already expect to go up against numerous competitors in the world of real estate, leaving you to conjure proper tactics to gain clients through generating leads. If you wish to achieve success down the road, it will be better for you to figure out how to drive your sales independently and fast.

Keep reading below to find out ways to obtain free leads to help boost your career as a mortgage broker and your desire to help those in need of loan and refinancing solutions.

Create a Website

The secret to acquiring new mortgage leads is to focus on producing valuable content, starting with having a primary platform like a website to achieve more clients. All it takes is knowing what interests your prospects and giving them information related to mortgages.

When you put up a website, you can share useful articles, blog posts, photos, videos, guides, and newsletters with your audience. Letting people subscribe to your newsletter by asking for their email address serves as your first mortgage leads.

If they’re willing to provide their contact information, that’s when you know people are interested in your services. As a fresh lead, you can expect them to look around and find what they want. By focusing on providing the answers to their queries, you establish trust.

Stick to a Certain Niche

An essential way to guarantee the people you’re targeting are only those who will benefit from your services as a mortgage broker is to focus on a particular niche. Besides narrowing down your list of prospects, you avoid wasting your efforts and focus your marketing strategy on what matters to you.

Moreover, you should also highlight your specialisations, such as offering a specific kind of loan and pouring your energy on a topic you know like the back of your hand. For example, if you have in-depth knowledge regarding home mortgages, you should stick to that niche.

When you avoid branching out for now and let people know your expertise, you have better chances of improving your closing rate with each deal you make with an interested client. Hyper-focusing on a particular niche turns you into an expert in your field, eventually bringing in free mortgage leads much quicker.

Appear on the Newspaper

Despite the evolution of technology and the need for online advertising, you can still find yourself benefiting from traditional advertising, such as appearing on the local paper. By contacting the publishing company and scheduling to appear in the newspaper, you reach just the audience you want.

It doesn’t matter if you opt for the newspaper or a magazine; what’s important is having your name printed to improve your reputation and prove to people you’re a professional broker. After all, they will think you’re highly regarded and have the authority when they witness your services on tangible marketing campaigns.


When one of your objectives is to build free leads, you must learn to step up your game as a mortgage broker aiming to thrive ahead of your competition. It will help to create a website, stick to a certain niche, and appear in the newspaper to reach just the right prospects you want. You can also think about using mortgage broker software to help you achieve what you want within a faster time frame. 

Are you looking for the best mortgage broking CRM for your real estate firm? Effi is an AI-powered platform specialising in helping mortgage brokers generate leads, track data, and improve client satisfaction. Get in touch with us today to learn about our prices!