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How a Mortgage Broker CRM Software Can Help Your Business

When you’re a mortgage broker, you need to be on top of everything. Organisation is key when running a successful mortgage business. It’s essential to keep all necessary records of your clients and to follow through when needed. 

It’ll be harder to manage your mortgage business if you keep your files unorganised. So, what can you do? Well, mortgage brokers often get assistance from customer relationship management (CRM) software.

What Is a Mortgage CRM Software?

A mortgage CRM software is a digital system designed to aid mortgage brokers in managing their leads. Mortgage broker CRM software effectively manages your data, analyses them, and creates reports to help you improve. This software also enables you to maintain a relationship with your clients.

Pros of Using a Mortgage Broker CRM Software

If you’re still not convinced, here are a couple of reasons you should invest in a mortgage broker CRM software.

It Automates Manual Processes

CRM software can automate a lot of manual processes that are often time-consuming. This software offers email templates that you can customise for ease of communication with your clients. And since automation cuts down the tasks you need to do, CRM software will also save you a lot of time.

It Boosts Lead Generation

One of the main reasons mortgage brokers use CRM software is to generate leads. With CRM software, you can send targeted messages which you can easily track. It also helps you with your partner-client communications.  

It Analyzes Data

The amazing thing about technology is that it can help you assess your performance and recommend ways to improve just by gathering data. A mortgage CRM software will present you with reports that can help you pinpoint areas for improvement.

What to Consider When Purchasing a Mortgage CRM Software

There is a lot of CRM software available in the market. And it’s crucial to pick one that is right for you. Here are a couple of things you should consider when purchasing your mortgage broker CRM software.

Free Trial

Free trials often show a company’s confidence in its product or service. There’s this mindset that from the free trial alone, a customer will be hooked and satisfied with the product or service that they are willing to pay money for extended use.

A free trial also helps you gauge if the software is easy to use and navigate. So, it’s best to try a few free trials and decide based on your experience in each one.


When it comes to purchasing something, the price is often the most significant factor. You should choose a CRM software that fits your company’s budget. If you run a small mortgage business, consider getting a universal CRM since it has lower monthly per-user payments than industry-specific CRM software.

Universal vs. Industry-Specific

The size of your business will determine whether you need an industry-specific CRM such as a mortgage CRM or a universal CRM. In the previous item, we’ve mentioned that smaller mortgage businesses can survive with a universal CRM because the costs of a mortgage-specific CRM might be too high. You, of course, can opt to get an industry-specific CRM later on if your business can afford it. 

For mid-sized and larger mortgage businesses, mortgage-specific CRM software is recommended. A mortgage CRM can offer more industry-specific services and is better suited to meet your needs. If you’re a large mortgage company, you can opt to get both an industry-specific CRM and a universal one for more solutions and opportunities.


Organisation is vital when you’re a mortgage broker. A mortgage CRM software can help you organise your files and manage your data better. It also helps in lead generation and customer communications.

If you’re on the lookout for the right CRM software for your business, consider Effi. Effi is a mortgage broker CRM in Australia that aims to help its users become super productive through the platform’s incredible efficiency. Start your 14-day free trial now!