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How to Improve Your Mortgage Marketing Strategy in 2021

Selling a mortgage isn’t always easy. With so many options available, they might not choose the deal you’re offering. To stand out from the crowd, you need to increase your visibility and reach this year. To do that, here are a couple of foolproof ways to boost your online marketing strategy:

1 – Redesign Your Website

When was the last time your website was edited and updated? If you can’t quite remember, then that may be a sign that you need some online reinvention. Check out the websites of competing mortgage brokers. Some of them may have integrated new and modern styles miles ahead of what’s available on your website. 

Find a skilled web designer that knows the latest design trends doing well in your industry. Give them an idea of what your offers are like, the type of audience you’re trying to attract, and an outline of everything you want them to include. Remember that while they are experts in design, they are not experts in your industry. So make sure to give them a complete set of standards and accurate information before they get started.

2 – Maintain a Blog

Blogging about selling mortgages? Is that a thing? It must be.

Blogging is not something that only creatives do. Professionals who want to know more about their field also read blogs produced by people in their industry. Be that authority. Provide useful tips on choosing the right mortgage or listings to find the best mortgage in the area. You can plug yourself into every article at the very end. It’s a great strategy that both gets you noticed and adds to your credibility.

Note: You don’t have to be a stellar writer to do these blogs. As long as your information is all correct and you write understandable enough, you can make it through. And if you’d rather not deal with it, you can hire a professional to do it for you.

3 – Create a Newsletter

Some people like to follow blogs religiously. Allow them to read them as soon as they’re published by having a newsletter feature on your website. Not only does this increase engagement, but it also creates an email listing of potential clients. Besides promoting your blog posts, you can send them emails regarding your service every now and then.

4 – Personalise Your Emails

When someone receives your email, they will either not open it, send it to the spam folder, or read it thoroughly. If you want them to read it, you need to make your emails look like they were not sent by a bot (even if they are). Make sure that every email template you use has a human element to it and uses your voice. That way, people will feel like that email was sent solely to them (even if it wasn’t). 


The key to selling a mortgage is all about delivery. Customers respond to materials that feel personal and appeal to their needs and circumstances. You have to know what people are looking for in a mortgage and play to your offer’s strengths. But doing everything possible just to make the sale, such as lie, exaggerate, or leave out important information, is unethical. So to successfully market your mortgage offer, be creative but transparent.

Are you looking for a more efficient way to automate your email marketing? Effi is an AI-powered platform that can help manage email automation and lead management for mortgage brokers. It’s a one-stop application that brokers can use to generate and nurture leads to help increase the customer satisfaction and higher conversion from enquiry to loan settlement. Get a free 14-day trial today!