For many industries like the mortgage sector, leads are the crux of the business. Without them, it will be nearly impossible for mortgage brokers to sell loans or build a client base, particularly if they can’t reliably reach people who need these products. They would be left trying to advertise loans to people indiscriminately, using up valuable time and resources on efforts that aren’t guaranteed to deliver results.
Before the Internet’s arrival, mortgage brokers had to rely on cold calling and other classic traditional marketing techniques. Nowadays, it’s much easier to find people interested in taking a loan, thanks to social media platforms and websites. However, you’ll need to put all your focus on your digital strategies for the best results in generating high-quality leads. That way, you’re ready to create a steady pipeline for your business and enjoy a regular stream of clients.
Here are three online strategies that are sure to generate more mortgage broker leads for your business and take it to the next level:
1. Local Search Engine Optimisation (SEO)
Once you have worked to build your brand and create your website, you’re now ready to start optimising your online presence. Local SEO will be a crucial part of your lead generation strategy, as it will help your customer base find you when they search for your products online. When you do your SEO correctly, you’ll be climbing the ranks on a search engine results page, allowing local buyers to see your website immediately, increasing their chances of converting to paying customers.
SEO is a continuous process, so you’ll have to dedicate significant time and effort to make sure you’ve done everything you could to make your business visible. For instance, be sure to include your main keywords like “mortgage broker in Sydney” in your title and description, which will increase your chances of being discovered. Remember that search engines don’t favour one business or industry over the other; their main priority is to show users the most relevant content. When they reach out to you, you can use a mortgage broker CRM system to manage their concerns, delivering fast customer service that will prime them to convert.
2. Content Marketing
Another important strategy that mortgage brokers shouldn’t skimp on is content marketing. This technique ties in directly with local SEO since you can inject your targeted keywords into the content you create, giving search engines even more reason to rank you higher.
Your customers likely have numerous questions about getting a mortgage. By writing articles or even filming short videos that answer their questions, they’ll be more inclined to refer to your website as their default source of information, framing you as a credible business to support. You’ll even build a reputation as a thought leader in the industry by creating informative content for your audience, encouraging them to choose you for their mortgages. The content you develop can include newsletters, infographics, blogs, and videos.
3. Social Media
Given social media’s sheer power and popularity, your customer base is very likely active on various platforms. Although it started as the latest trend, it swiftly evolved into a crucial part of society and daily living. In fact, users spend approximately 3 hours on social media networks every day, providing you with a golden opportunity to connect with potential customers.
For example, you can post a picture of a client that has worked with you to close a mortgage that helped them buy their dream home and attach their testimonial to the caption. When you tag them on the photo (with their permission, of course), their network is likely to see it, which will make them consider you for their refinancing or mortgage needs.
You can also take your social media leads to the next level by using mortgage broker software, which will help you manage your leads and nurture them to convince them to convert. That way, you don’t have to do everything manually, saving you valuable time and money.
Conclusion
Maintaining a strong online presence is crucial for all mortgage brokers who want to meet their business goals, and these three digital strategies can help you with that. By focusing on local SEO, content marketing, and your social media, you’ll be attracting new clients and generating high-quality leads like never before.
Effi is a mortgage broker CRM system designed to offer a new sales experience, driving leads and helping you improve conversion rate to settlement. With our software, you’ll essentially have a digital assistant available to you 24/7, allowing you to manage all your needs in one place. Request your free 14-day trial today!