Working in the mortgage industry is not as easy as it looks. It involves time-consuming tasks that sometimes eat up a mortgage broker’s day. These professionals need to market their services to various clients, educate themselves on potential borrowers’ financial positions, uncover the best mortgage offers for their client, collect relevant documents, assist the client with completing their mortgage application, and more.
Fortunately, gone are the days when you had to do every task manually. Now, everything related to customer relationship management is automated. If yours still isn’t and you like to know more about how CRM software works, this article can tell you some of its essential features and how it can improve your lending process.
Feature 1: Integrated Updated Compliance Module
Every lender should follow the industry’s rules and regulations. These regulations, however, get refreshed from time to time, depending on many factors. With the help of an automated CRM program, staying updated with the latest regulations would be more convenient. Any changes the organisation wants to implement can be easily uploaded and forwarded to all lenders, making sure they remain compliant every time.
Feature 2: Automated Drip Campaign
A drip campaign is an important marketing strategy that brokers should never neglect. It is the strategic way of keeping in touch with clients and prospects by repeatedly sending them marketing information over long periods. Such campaigns aim to nurture leads through the marketing funnel and, if forgotten, may result in lost prospects.
Because of the number of clients mortgage brokers deal with every day and the tasks they need to accomplish, this vital campaign often gets pushed to the side. But thanks to the automation of CRM, they can now schedule their interactions with these leads and prospects. They can even design the email dispatch based on specified triggers or a particular number of days, depending on what works best.
Feature 3: Secretarial Duties
A customised customer experience is what sets one apart from the other mortgage lenders. It is also a critical point that develops and nurtures the relationship between lenders and clients. However, unless you have the time in the world, providing customers with a personalised experience is not simple.
However, thanks to modern technology, reminding lenders and clients about important dates, times, and documents keep everything on track. Scheduling meetings and overseeing essential tasks and events are now made simpler because of CRM programs. They act as your and your client’s virtual secretary, ensuring you are on the same page and on top of all the things you need to accomplish.
Feature 4: Easy Loan Pipeline Management
Managing and tracking loans is the most important part of a lender’s duty, and the CRM system integration makes everything more manageable for the mortgage lenders. By just referring to a single dashboard, you can access the appropriate loan information, client contact details, and even your communication history—all in real-time.
Conclusion
If you are a mortgage broker without a CRM program yet, consider investing in one. CRM for mortgage brokers makes everything more efficient—managing documents, the loan pipeline, harnessing email marketing, following up leads, building strong client relationships, tracking everything, and more.
If you think that a mortgage advisor CRM software would be useful for you, check out our software. Effi is the smartest mortgage broker platform ever built, and it is specially designed to help mortgage brokers efficiently serve their clients 24/7. We offer a 14-day trial, so you can experience it first before you commit. Register now to experience the convenience.